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Shoppers, 1; Processed Foods, 0

September 12, 2012

It’s rare that I read the morning paper and shout out “This is GREAT!” But today, I found this article on the decreased popularity of frozen foods very encouraging. As foods become less popular, manufacturers start to abandon the production of them. Similarly, as foods become more popular – like organic items – production increases.

Now it seems that food manufacturers like Heinz are steering away from all the frozen foods they’ve inundated us with for years. The message seems to be getting through to consumers that processed foods are less healthy than the fresh foods around the perimeter of the grocery store.

My favorite part of the article:

In a Mintel survey, more than half of the respondents said they were trying to limit their intake of processed foods. Shoppers looking for “better for you” products were interested in high fiber, high protein and whole grain products, as well as watching sodium, the firm said.

This also suggests that more shoppers are paying attention to food labels. And informed shoppers are healthier shoppers!




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